sparking enthusiasm for running, instilling motivation and/or keeping it up;
initiating or sustaining firsthand experience of the social support, encouragement & camaraderie that make the running community so special;
aiding to identify S.M.A.R.T. goals [i.e. targets that are Specific / Measurable / Achievable / Relevant / Timebound];
providing structure via periodized, personalized training plans, as well as tips for training and race-day strategy, in a feedback loop with the athlete;
gaining the athlete's trust, as well as inspiring / building their self-confidence;
fostering growth and fortitude;
advising as to staving off injury;
assisting with post-event analyses;
addressing physical & mental needs, with respect to recovery, as well as practical & logistical needs for (possibly) the next program.
